NEGOTIATE
Exclusive Guide · PDF10 chapters · word-for-word scripts
The dealership has a script.
Now you have one too.
Save $2,000–$5,000+ on your next car using the same playbook dealers train against. Holdback math, F&I traps, the four-square trick, and the exact words to say when they say “let me check with my manager.”
Get the playbook — only $2.99 ↗less than a coffee
$2–5K
Typical Savings
10
Chapters
30+
Scripts
1
Walk-Away Rule
Read Time
~45 min
Then keep the scripts page in your pocket.
★★★★★
“Walked into the F&I office, said the line on page 7, and saved $2,400 in 90 seconds.”
— K. Patel · New RAV4
Fit Check
Made for first-time and second-time new-car shoppers. Not for the pros.
For you if…
- ✓You're walking into a dealer in the next 30 days.
- ✓You hate the F&I office and freeze when they pitch GAP, paint, and "only $19/mo more."
- ✓You'd rather email 6 dealers than haggle in person.
- ✓You want to know what holdback is — and why it's your leverage.
- ✓You have a trade-in you don't want to give away.
Not for you if…
- ✕You've negotiated 10+ new-car deals and have your own spreadsheet.
- ✕You're chasing exotic, hard-allocation cars (Type-R, GR Corolla, Z06).
- ✕You're financing through a dealer-only captive at 0% no matter what.
- ✕You want to negotiate used cars — grab the Inspection Checklist instead.
What's Inside
10 chapters that turn the floor into your home court.
Every dealer tactic, named and answered. Every dollar they make, mapped. Every line worth memorizing, scripted.
🎭
The Dealer's Playbook
Holdback, F&I, financing markup — where the money actually hides on a $40K car.
📋
Homework Phase
The 5 prices you must know, the 6 free tools to use, and the email that makes dealers compete.
📅
Timing Is Money
End of month. End of quarter. End of year. Why Tuesday-in-the-rain wins.
💬
Word-for-Word Scripts
"Let's talk total out-the-door price first." 30+ lines you can read off your phone.
🏦
F&I Trap Map
GAP, paint protection, extended warranties, doc fees — what to keep, what to cut, what to laugh at.
🚗
Trade-In Maximizer
Carvana / CarMax / private — how to make the dealer match, then beat it.
Read it tonight.
Save thousands tomorrow.
Only $2.99 — read it tonight, save thousands tomorrow. Instant PDF on Etsy.