Privacy Policy
Last updated: May 1, 2026
What we collect and why
- Newsletter signups. When you subscribe, we store your email address and optional name so we can send you car reviews, news, and updates. You can unsubscribe at any time via the link in any email we send.
- Contact form submissions. If you contact us, we store your name, email address, and message so we can respond. We do not use this information for marketing.
- Page view analytics. We track which articles are read and how often (view counts) to understand what content is most useful. This data is associated with articles, not individuals.
- Google Analytics. If you accept cookies, we load Google Analytics to understand traffic patterns (pages visited, time on site, referral sources). Google processes this data under its own privacy policy. You can opt out at any time via the cookie preference on this site or via Google's opt-out tool.
- Cookies. We use a single consent cookie to remember your analytics preference. Google Analytics may set its own cookies if you consent. We do not use advertising cookies or tracking pixels beyond what is described here.
Affiliate links and advertising
Some links on this site — particularly on the Shop page — are affiliate links. If you purchase through those links, we may earn a small commission at no extra cost to you. We only link to products we publish ourselves or that we believe provide value. Display advertising may be served via Google AdSense; Google's ad-serving technology may use cookies to serve ads based on your visits to this and other sites.
Data sharing
We do not sell, rent, or trade personal information. We do not share your data with third parties except as described above (Google Analytics, hosting infrastructure). Our hosting provider (Hostinger) processes data in accordance with their data processing agreement.
Data retention
Newsletter subscriber data is retained until you unsubscribe. Contact form submissions are retained for up to 12 months for operational purposes and then deleted. Analytics data is subject to Google's retention settings (default 14 months).
Your rights
Depending on your location, you may have rights to access, correct, or delete your personal data. To exercise any of these rights, or if you have any privacy questions, contact us through the contact form.
Children
This site is not directed at children under 13. We do not knowingly collect personal information from children.
Changes to this policy
We may update this policy as our practices change. The date at the top of this page reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.
